Tags

, , , , , , , , , , , , ,

Here’s the thing. Big retailers have been sparring for dominance in the American consumer marketplace since I don’t know, pretty much since the inception of consumerism. They have leveraged their market reach to force suppliers and manufacturers to give them deeper discounts and bloated themselves with profits until they get so big they burst, split in two, or fall afoul of anti-trust laws. Whatever.

I’m an author. My job is to create content that attracts, interests and affects people. I’m still working on how to do that in such a way that enables me to make a real living. And that’s just part of my job. I know there are some big name bestsellers reaching out directly to their readers in a fit of frustration and concern over their own bottom line. From where I sit that looks more than a little unprofessional.

We authors know, or should know, what we’re getting into when we sign on with a book publisher. It’s on us to worry about the business back channels, dear reader, not you. It’s not your job to worry about whether or not my publisher or the booksellers are being fair to me, and it’s not your job to shout the rallying cry against corporate bullying or stage a boycott or trouble yourself in any way about who is doing what to whom in the Gargantuan Publishing Industry Free for All that’s currently grabbing headlines.

Besides, there are no innocent parties here. Sure, authors get their pockets pinched when publishing companies and booksellers go to battle. It’s unfortunate, and as individual business people. we authors need to take these things into consideration when contemplating how to bring our work to the marketplace. But it really has nothing at all to do with you, dear reader. Except in one very important way.

Are you able to find the book you want? Is it available to you in the mainstream marketplace – maybe not at your first stop, but somewhere in the neighborhood? Odds are it is. And that’s good enough for me. It’s probably good enough for you too. If that ever changes, then we’ll be having a whole different kind of conversation.

But for now, I’ll just keep working on becoming the best writer I can be. And you just keep on reading. Deal?

Advertisements