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One of the things I struggle with most as a writer is consistency. Creative people have ideas, lots of them, all the time. If you are of the goal oriented ilk, mustering the discipline to stay on task and see each one through to a timely conclusion comes easy to you. If you’re like me, and you’re of the passionate-about-process persuasion, not so much. I tend to follow inspiration from idea to idea, herding my many projects like sheep along a meandering road at their own pace. Some of them get lost along the way. Others die from neglect, and sadly, precious few reach the end of the process path.

After many MANY failed attempts at regimenting my work day with accountability tools and word count goals and self-imposed deadlines, I have come to accept my creative wanderlust as less an affliction to be cured and more an attribute to be better utilized. We all need structure and context, just like our stories, but we also need to let the muse lead now and then.

I don’t mind boundaries, but I don’t like fences. So, to keep myself from jumping the rails, I have decided to pencil some loose parameters around my writing week. Today, I’m going to kick things off by resurrecting Marketing Mondays – a blog column I abandoned quite some time ago for no good reason. To bookend that feature, I’ll be returning with the Week in Review post on Fridays.

Marketing Monday is all about shameless self-promotion. Each Monday, I am going to do my level best to accomplish a short-list of marketing tasks. To be effective, and manageable in the long run, these tasks should be specific, actionable and have measurable results.

Here’s the list for today:

  • Promote Amazon SFF Summer Reads sale (featuring my books) via social media
  • Update blog with promo post and refreshed Marketing Monday feature
  • Activate FB ad

What about you? Do you do Marketing Monday, or do you have a different strategy for promotion? I’d love to hear your ideas – goddess knows I need the help!

So far I’ve completed two of those three tasks for this Marketing Monday, and I’m feeling pretty good about it. I should have that third bullet checked off by the end of the day. My “to do” list for the rest of the week is pretty long, and I’ll let you know how it goes on Friday, with my next Week in Review post. See you then!

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