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Author Roberta Trahan

~ Murder, Mayhem, and Mystical Mystery

Author Roberta Trahan

Tag Archives: writing life

How to Grow Writer’s Skin

08 Wednesday Jan 2020

Posted by robertatrahan in Miscellaneous

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editing, Fiction Writing, Inspiration, publishing, Roberta Trahan, submissions, writers, Writing, writing community, writing life, Writing tips

Image“A Writer’s Ink” by Norman Duenas

Years ago, in a Twitter exchange, writer Kevin R Hill commented that many great books might never see light of day because the authors were not tough enough to stand against years of rejections. How true, I replied, and the idea of “writer’s skin” came up. We should coin a phrase, Kevin said – writer’s skin, the thick layer that protects tender hearts.

If only one could buy writer’s skin ready-made, I said, like a magical cloak or suit of armor, instead of having to grow it from the inside out. Yes, if only. But as it turns out we all must cultivate our own thick layer of protection.

Today, like that day, I happen to be suffering from some of the soul-wounding that all writers must endure. Although knowing that this ritual scarring is an unavoidable test of author-hood helps you prepare for the battle, it does nothing at all to stop or even slow the blood-letting. Kevin’s tweet reminded me then and now that this uncomfortable truth was universal – that I was not alone. And neither are you.

To help you get a good start, here are some tips for growing a healthy, hardy sheath of writer’s skin:

Start with a Rich Growth Medium that has been fortified with equal measures of patience, persistence, and perseverance, and is resistant to infiltrations of noxious weeds like self-doubt, jaded perspective and bitterness.

Sow Only the Highest Quality Seeds by selecting the most unique and well-formed ideas for cultivation. This will help to ensure that your writer’s skin is fashioned from the strongest creative fibers.

Water Frequently from the deepest wells of knowledge and most trusted fountains of inspiration. Avoid shallow, stagnant ponds and shark infested pools.

Fertilize As Needed with only the highest quality, well-credentialed experience you can find. Choose carefully – there are a lot of low budget brands out there that promise plenty but deliver little results.

Be sure to harvest your writer’s skin before the beginning of the submission season, and wear it whenever you venture out. This should help to shield you from the harsher elements.

Remember, writer’s skin is susceptible to normal wear and tear and that frequent use will erode its protective qualities. Therefore, it must be replaced periodically. While writer’s skin tends not to flourish in intemperate climates, it is a self-sustaining renewable resource and can be grown almost anywhere and at any time by constructing a green-house like environment that recreates the favorable conditions mentioned above.

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The Week in Review

11 Friday Aug 2017

Posted by robertatrahan in The Week in Review

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Accidental Advertising, Blooded, Blooded: Episode One, Blooded: Episode Two, Roberta Trahan, UF, Urban Fantasy, Wattpad, writing life

It’s FriYay, everyone! Is it wine o’clock yet? I’m ready to get my happy hour on, so let’s get this week’s wrap up in the books. ICYMI:

*The second installment of my serial novel is now live. My Writing in Real Time experiment is really helping to keep me focused and committed to the work. To read along, click here to start: Blooded: Episode One – Leap of Faith

*I’ve also posted the episodes on #Wattpad, so if you hang out over there and would like to add the book to your reading list, here’s the link to the story and my profile: BLOODED by Roberta Trahan

*Last week on Marketing Monday, I talked about tapping into the collective consciousness and Accidental Advertising – some helpful insights, I hope.

*Looking ahead – on Monday of next week I’ll be posting entry details for an upcoming giveaway on my FB author page. Be sure to like my page to get the latest news and updates on fun stuff.

*Episode Three of my serial novel will go live on Tuesday, so stay tuned!

*And, if you haven’t already signed up for my monthly newsletter, you can do that here!

So that’s it! Questions? Comments? Let me know below, or hit me up on social media (handles in the sidebar). See you on Marketing Monday!

The Week in Review

04 Friday Aug 2017

Posted by robertatrahan in The Week in Review

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47North, Amazon Publishing, Apub, Author, Blogging, Blogging Tips, Book Marketing, Fantasy, Roberta Trahan, Social Media Marketing, Week in Review, writing life

This week was exhilarating, and exhausting. BUT, I accomplished all of the goals I set for myself, AND was able to track some measurable results from my efforts. Here’s a brief recap:

  • Got this week’s Marketing Monday post up – late, but better than never. Next week’s is already in the can and will be uploaded early!
  • Consulted with a very successful author friend who gave me some solid, specific suggestions on my new project. This was hard, because it’s always hard to ask others for help, but she was very gracious and her guidance has already paid off!
  • Asked three other successful author friends to help me with some promotion. I felt I could do this because a) I’ve been supportive of their careers and b) we’ve traded these kinds of favors in the past. A trusted writing community is essential, so if you don’t have one yet, start building.
  • Launched a new project – my Writing in Real Time endeavor, a serial novel released in episodes, for free on my blog. This is a controversial thing to do, but my number one goal right now is to build an audience for my work. It’s been five years since my first book was published, and more than two years since the sequel. Since then, my career has stalled. I need to feel inspired again, and interacting with readers can do that for an author. But first, I need readers! Here’s the link to the first episode (read and share!): Blooded – Episode One: Leap of Faith
  • In support of the serial novel project, I made a directed effort to raise my public profile – I spent some $ on boosting likes on my FB page, and invested a big chunk of time in social media. This is where I’m seeing those measurable results I mentioned. I’ll be talking about this in more depth on an upcoming Marketing Monday.
  • Got some writing done, too!

Whew, right?!! I don’t know if I can keep up this kind of pace every week, but I’m going to try. For now, it’s wine o’clock somewhere…

See you on Marketing Monday!

Marketing Monday: Measurable Results

31 Monday Jul 2017

Posted by robertatrahan in Marketing Monday

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Advertising, Audience Capture, Book Marketing, Book Promotion, Increased Visibility, Marketing Monday, Marketing Tips, Referral Business, Roberta Trahan, Social Media, Social Networking, writing life, Writing tips

A measurable result is one of the touchstones of any successful marketing campaign. But how do you define it? Most folks look at number trends before, during and after a promotion and look for an uptick in sales. Metrics are an obvious measurement of whether or not our marketing efforts (and investment) have paid off. But, they are not the only yardstick of success.

Increasing your sales, and ultimately your bottom line, is the prime objective. However, specific marketing efforts rarely correspond directly to an increase in units sold. A lack of a sales spike, however, does not necessarily mean your ad plan has failed. There is more than one way to measure success. For example:

Increased Visibility in the marketplace – every campaign or promo you run will at the very least garner you attention. Most of the people who see a sponsored post, tweet or Instagram ad respond impulsively to the concept if it interests or appeals to them. They will “like” your promo, but don’t click through to purchase. They aren’t actually shopping. But that doesn’t mean you didn’t make an impact. The hope here is that when they are looking to buy, they’ll remember you. There are sales conversion formulas that calculate how many impressions (number of times someone sees your ad) it takes to convert a sale. It varies, but every person who notices you gets you one click closer to that purchase. In  the long run, how many “likes” you get matters.

Audience Capture is just a sexy term for saying followers or fans, and is another important measurable result. These are folks who aren’t yet ready to buy, but have more than just a passing interest in what you have to offer. They take the extra step of connecting with you – becoming a fan of your FB page, following your blog or Twitter or Instagram account – in order to keep you and your offerings in their que for later reference.

Referrals (or “shares”) are also a powerful measure of a successful ad or promotion. It’s harder to track these results directly because there’s no way to follow the sale back to the source, but every time someone retweets your Tweet or shares you FB ad or blog post, you are reaching a new potential market you had no way of reaching otherwise. It’s essentially free advertising, and should be counted as a win.

The biggest mistake you can make when it comes to evaluating your marketing plan is to expect a dollar for dollar return on your investment. Factor the long term payoffs from increased visibility, audience capture, and referrals into the equation. In other words, don’t sell yourself short. Building a customer base or audience takes consistent effort over time. And remember, sales metrics are not the only measurable result that matters.

 

The Week in Review

31 Monday Jul 2017

Posted by robertatrahan in The Week in Review

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Amazon Publishing, Author Branding, author marketing, editing, Lit Chicks Editorial, publishing, Roberta Trahan, Writing, writing life, Writing tips

A return to some forgotten routines this week, including everyday writing. I might not have managed much in the way of word count, but I kept my pledge to myself and spent time with my work in progress each day. It was good to get reacquainted with the story and I even found some new inspiration.

I also completed my Marketing Monday task list, and put the finishing touches on an exciting new blog feature for readers that will launch next week.

You writers out there should also check out the FB page for my sister project, Lit Chicks Editorial. for resources, contest announcements, and calls for submissions. We also offer editorial services for fiction writers working toward publication.

That’s this week in review. See you all next week on Marketing Monday!

Marketing Monday: #WriterProblems

24 Monday Jul 2017

Posted by robertatrahan in Marketing Monday

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creative process, Goal setting, Managing the Creative Mind, Marketing, Marketing Monday, Writer Problems, Writing, writing life

One of the things I struggle with most as a writer is consistency. Creative people have ideas, lots of them, all the time. If you are of the goal oriented ilk, mustering the discipline to stay on task and see each one through to a timely conclusion comes easy to you. If you’re like me, and you’re of the passionate-about-process persuasion, not so much. I tend to follow inspiration from idea to idea, herding my many projects like sheep along a meandering road at their own pace. Some of them get lost along the way. Others die from neglect, and sadly, precious few reach the end of the process path.

After many MANY failed attempts at regimenting my work day with accountability tools and word count goals and self-imposed deadlines, I have come to accept my creative wanderlust as less an affliction to be cured and more an attribute to be better utilized. We all need structure and context, just like our stories, but we also need to let the muse lead now and then.

I don’t mind boundaries, but I don’t like fences. So, to keep myself from jumping the rails, I have decided to pencil some loose parameters around my writing week. Today, I’m going to kick things off by resurrecting Marketing Mondays – a blog column I abandoned quite some time ago for no good reason. To bookend that feature, I’ll be returning with the Week in Review post on Fridays.

Marketing Monday is all about shameless self-promotion. Each Monday, I am going to do my level best to accomplish a short-list of marketing tasks. To be effective, and manageable in the long run, these tasks should be specific, actionable and have measurable results.

Here’s the list for today:

  • Promote Amazon SFF Summer Reads sale (featuring my books) via social media
  • Update blog with promo post and refreshed Marketing Monday feature
  • Activate FB ad

What about you? Do you do Marketing Monday, or do you have a different strategy for promotion? I’d love to hear your ideas – goddess knows I need the help!

So far I’ve completed two of those three tasks for this Marketing Monday, and I’m feeling pretty good about it. I should have that third bullet checked off by the end of the day. My “to do” list for the rest of the week is pretty long, and I’ll let you know how it goes on Friday, with my next Week in Review post. See you then!

Baking My Way Through Writer’s Block

19 Wednesday Oct 2016

Posted by robertatrahan in Deadlines & Other Demons

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Baking, Banana Bread, Brown Sugar Banana Bread, writer's block, Writing, writing advice, writing life

I don’t believe in writer’s block. Really. Creativity is not a constant, pressurized flow one can stem with a spigot and turn on and off at will. Creativity doesn’t stream. It doesn’t back up like a clogged drain, just begging for release.

Creativity seeps. It burbles. It oozes. It seeks its own path. Creativity is always on its way, but it takes its own sweet time.  Sometimes, you just have to wait it out.

The thing is, I’m not so good at the waiting. When the ideas aren’t coming, I get anxious and try to force the story. I hear the silent judging of the Word Count Gods and the not so silent nagging of my inner critic, who already knows I am a fraud and have no business whatsoever calling myself a writer.

That’s when the stress eating starts, which is what I do to stave off the day drinking and hypercaffeination. But when I can’t find anything sufficiently sweet and self-destructive in the house to munch, it’s time to bake.

One of my favorites, especially this time of year, is my mom’s banana bread. It’s quick, easy, and just decadent enough to distract me from my writing demons – at least for the better part of an afternoon. Here’s the recipe, in case you want to give it a try:

Joanne’s Brown Sugar Banana Bread

2 cups all-purpose flour
1 tsp baking soda
¼ tsp salt
½ cup butter, softened
¾ cup dark brown sugar (the light kind will do if you don’t have the dark on hand)
2 large eggs, beaten
3 ripe bananas (the riper the better), mashed
A pinch each of Cinnamon, Nutmeg, and Ginger (or a big dash of All Spice)*

  1. Preheat oven to 350°.
  2. Lightly grease 9 x 5 loaf pan.
  3. In large bowl, combine flour, soda, salt, cinnamon, nutmeg and ginger
  4. In separate bowl, cream together butter and brown sugar.
  5. Stir in eggs and mashed bananas until well blended.
  6. Fold banana mixture into flour mixture; stir just to moisten.
  7. Pour batter into prepared loaf pan.
  8. Bake in preheated oven for 55-65 minutes, or until a toothpick inserted into center of loaf comes out clean.
  9. Let bread cool in pan for 10 minutes, then turn out onto a wire rack.

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*To make this yummy bread even yummier, try throwing in some extra flavor shots – nuts, dates, orange extract, whatever you have in the pantry. My favorites are chocolate chips and chopped macadamia nuts.

 

 

 

 

I’m Singing the Marketing Monday Blues – Again…

11 Monday Feb 2013

Posted by robertatrahan in Marketing Monday

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47North, Amazon Publishing, Author Branding, author marketing, Barnes & Noble, Book Marketing, Book Sales, Jennifer McCord, M.J. Rose, Novel Writing, publishing, Randy Susan Meyers, Roberta Trahan, Scott Driscoll, The Well of Tears, writing life

With the holiday season and a first-of-the-year deadline behind me, I’m finding it easier to breathe, and find time for the rest of my life – which includes Marketing Mondays.

But first I’d like to announce that the THE KEY TO THE REALMS (the much anticipated sequel to THE WELL OF TEARS) is finally done and off to the editor. As soon as we have a firm pub date, I’ll be sure to let you know!

This was the first book I’ve written under contract (and to a deadline) and I find myself thinking about and examining things like creative process, motivation, and discipline. Mastering the management of my writing life is an ongoing journey, and I am beginning to believe that it will always be at odds with my artistic impulses. It’s almost an oxymoron, isn’t it – the idea that you can (or should) manage creativity. In the immediate aftermath of deadline hell, I am full of conflicted feelings. But, the book is done and I’m not dead, so it’s all good.

Every winter, I co-teach a writing class on novel structure with writing/publishing pals Jennifer McCord and Scott Driscoll. This session is the first I’ve participated in since becoming published, and I am really looking forward to sharing my recent experiences with the new students. We’ll be doing a lot of talking about what it means to be a working writer.

Another discussion that always comes up in these classes centers on the realities of publishing – and learning how to work within an ever changing business model that is often unfriendly to authors, and even downright hostile.

I have a lot to say on this subject, especially as an Amazon Publishing author, and especially when it comes to Barnes & Noble. But this last week two talented authors whom I admire said it best – and with a lot of class. For those of you out there who are writers aspiring to publication, or even authors who are looking for good advice on book marketing strategies, I highly recommend taking a look at this article from authors MJ Rose and Randy Susan Meyers :

Seven Ways Two Anxious Writers Are Making Lemonade

This blog post offers some common sense ideas and good old-fashioned common courtesies for self-promotion. Not the least of which are thoughts on how to create a supportive author community, and some suggestions for grass-roots marketing efforts that we all would do well to put into practice.

I’ll be back next Monday with my latest thoughts on Social Media buzz-builders.

Giving Thanks

20 Tuesday Nov 2012

Posted by robertatrahan in Deadlines & Other Demons

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A Charlie Brown Thanksgiving, Arthurian Legend, Author, author marketing, Fantasy, fantasy fiction, historical fiction, Medieval Recipe, mystic origins, Roberta Trahan, Thanksgiving, writing life

I’ve been remiss in my postings here – deadline for Book Two of The Dream Stewards (THE KEYS TO THE REALMS) is looming, and I am spending every spare moment on the manuscript. However, I do plan to take a break for the BDOF (big day of feasting) and will return to my blog schedule on Sunday with news and other updates.

In the meantime, I wish all of you a harvest of blessings this week – and to those of you who are celebrating Thanksgiving, a bounty of food, fellowship and merry-making with family and friends.

And, just for fun, a couple of things to keep you entertained until I return:

First, here is a link to a  medieval roast fowl recipe from the folks at A BOKE OF GODE COOKERY – as it happens, turkeys were not introduced to Europe until the 16th century, so this recipe calls for for a swan. Any large bird will do. Please note that the original recipe (in Old English) is quoted first, followed by a contemporary translation – just in case you’d like to give it a try:  Roasted Swan with Chaudon

Next, for your viewing pleasure, I give you a holiday favorite: A Charlie Brown Thanksgiving

Awen à Bendition!!

Origins of All Hallows Eve

31 Wednesday Oct 2012

Posted by robertatrahan in The Dream Stewards, The Goddess In Me

≈ 1 Comment

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47North, all hallows eve, Amazon Publishing, Author, Celtic Lore, Celtic Tradition, Fantasy, fantasy fiction, historical fiction, mystic origins, Novel Writing, Roberta Trahan, samhain, Wales, writing life

Samhain (Scots Gaelic: Samhuinn) literally means “summer’s end.” In Scotland and Ireland, Halloween is known as Oíche Shamhna, while in Wales it is Nos Calan Gaeaf, the eve of the winter’s calendar.

The origin of Halloween lies in the ancient Celtic religious celebration of Samhain (summer’s end). One of the two greatest Druidic festivals (Beltane is the other), Samhain marked the end of the light half of the year and the beginning of the dark half.

As with other holidays of the Celtic year, October 31 marked a mystical time when the usual barriers between our world and the Otherworld thinned and stretched allowing contact between human beings and the fairy folk and/or the spirits of the dead.

ImageThroughout the centuries, pagan and Christian beliefs intertwine in a gallimaufry of celebrations from Oct 31st through November 5th, all of which appear both to challenge the ascendancy of the dark and to revel in its mystery.

With the rise of Christianity, Samhain was changed to Hallowmas, or All Saints’ Day, to commemorate the souls of the blessed dead who had been canonized that year, so the night before became popularly known as Halloween, All Hallows Eve, or Hollantide. November 2nd became All Souls Day, when prayers were to be offered to the souls of all who the departed and those who were waiting in Purgatory for entry into Heaven.

Samhain is the Celtic new year celebration. Beginning on the evening of October 31 (the Celts counted their days from sunset to sunset, just as the bible does), the festival would last three days (perhaps longer).

In the country year, Samhain marked the first day of winter, when the herders led the cattle and sheep down from their summer hillside pastures to the shelter of stable and byre. The hay that would feed them during the winter must be stored in sturdy thatched ricks, tied down securely against storms.

Those destined for the table were slaughtered, after being ritually devoted to the gods in pagan times. All the harvest must be gathered in — barley, oats, wheat, turnips, and apples — for come November, the faeries would blast every growing plant with their breath, blighting any nuts and berries remaining on the hedgerows.

Peat and wood for winter fires were stacked high by the hearth. It was a joyous time of family reunion, when all members of the household worked together baking, salting meat, and making preserves for the winter feasts to come. The endless horizons of summer gave way to a warm, dim and often smoky room; the symphony of summer sounds was replaced by a counterpoint of voices, young and old, human and animal.

Fire is a central element in all the Druidic celebrations. All hearth fires were put out and new fires lit from the great bonfires. In Scotland, men lit torches in the bonfires and circled their homes and lands with them to obtain protection for the coming year.

In early Ireland, people gathered at the ritual centers of the tribes, for Samhain was the principal calendar feast of the year. The greatest assembly was the ‘Feast of Tara,’ focusing on the royal seat of the High King as the heart of the sacred land, the point of conception for the new year. In every household throughout the country, hearth-fires were extinguished. All waited for the Druids to light the new fire of the year — not at Tara, but at Tlachtga, a hill twelve miles to the north-west. It marked the burial-place of Tlachtga, daughter of the great druid Mogh Ruith, who may once have been a goddess in her own right in a former age.

At all the turning points of the Celtic year, the gods drew near to Earth at Samhain, so many sacrifices and gifts were offered up in thanksgiving for the harvest. Personal prayers in the form of objects symbolizing the wishes of supplicants or ailments to be healed were cast into the fire, and at the end of the ceremonies, brands were lit from the great fire of Tara to re-kindle all the home fires of the tribe, as at Beltane. As they received the flame that marked this time of beginnings, people surely felt a sense of the kindling of new dreams, projects and hopes for the year to come.

The Samhain fires continued to blaze down the centuries.  In the 1860s the Halloween bonfires were still so popular in Scotland that one traveler reported seeing thirty fires lighting up the hillsides all on one night, each surrounded by rings of dancing figures, a practice which continued up to the first World War. Young people and servants lit brands from the fire and ran around the fields and hedges of house and farm, while community leaders surrounded parish boundaries with a magic circle of light. Afterwards, ashes from the fires were sprinkled over the fields to protect them during the winter months — and of course, they also improved the soil. The bonfire provided an island of light within the oncoming tide of winter darkness, keeping away cold, discomfort, and evil spirits long before electricity illumined our nights. When the last flame sank down, it was time to run as fast as you could for home, raising the cry, “The black sow without a tail take the hindmost!”

Even today, bonfires light up the skies in many parts of the British Isles and Ireland at this season, although in many areas of Britain their significance has been co-opted by Guy Fawkes Day, which falls on November 5th, and commemorates an unsuccessful attempt to blow up the English Houses of Parliament in the 17th century. In one Devonshire village, the extraordinary sight of both men and women running through the streets with blazing tar barrels on their backs can still be seen! Whatever the reason, there will probably always be a human need to make fires against the winter’s dark.

Samhain was also a significant time for divination, perhaps even more so than May or Midsummer’s Eve, because this was the chief of the three Spirit Nights. Divination customs and games frequently featured apples and nuts from the recent harvest, and candles played an important part in adding atmosphere to the mysteries. In Scotland, a child born at Samhain was said to be gifted with an dà shealladh, “The Two Sights” commonly known as “second sight,” or clairvoyance.

At the heart of the Celtic Otherworld grows an apple tree whose fruit has magical properties. Old sagas tell of heroes Imagecrossing the western sea to find this wondrous country, known in Ireland as Emhain Abhlach, (Evan Avlach) and in Britain, Avalon. At Samhain, the apple harvest is in, and old hearthside games, such as apple-bobbing, called apple-dookin’ in Scotland, reflect the journey across water to obtain the magic apple.

Later, Christian elements came into play, as All Hallows’ Day (all Saints’ Day) and All Souls’ Day contributed their own unique traditions to the core, such as trick or treating (collecting “soul cakes” on All Souls’ Day) and dressing up in frightening costumes as protection against evil spirits. It bears noting that at no time, either in the druid religion nor in the Christian, was Halloween connected with the devil or devil worship.

(adapted from Holiday Traditions by Mara Freeman, www.celticcallings.com)

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Best-selling author of the quasi-historical epic fantasy and post-apocalyptic science fiction. Dragon Seeker, Myth Maker, Coffeechocoholic & Antique Jewelry Hoarder.

THE KEYS TO THE REALMS (The Dream Stewards #2)

THE WELL OF TEARS (The Dream Stewards #1)

AFTERSHOCK (A Short Story)

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